BeginOne is a wholefood breakfast with five fully-dosed supplements built in.
75% fresh chicken
Gently air-dried
Scientifically-dosed supplements
Feed BeginOne for Breakfast
Replaces their morning food and any additional supplements
All five areas covered
✓ Gut health ✓ Joints ✓ Skin & coat ✓ Immunity ✓ Cognition
Everything else stays
No need to change their evening food or treats.
What is good food? Which supplements matter? Will they even eat them? We've done the hard part
BeginOne is a wholefood breakfast with all five essential supplements built in.
worth of supplements blended into every bag
From the first bowl
0month
0months
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30 day money-back guarantee
Great ingredients, however carefully prepared, won't give your dog full support for joints, skin, gut and cognitive function
That's why we didn't stop there.
BeginOne takes fresh chicken, vegetables and fruit, adds all five essential supplements, and gently air-dries the mixture into a meaty breakfast
No compromise. Nothing left out.
BSc · VN · RNut · DipNat
Katie began her career as a veterinary nurse before completing a BSc specialising in animal nutrition and naturopathy.
Their daily BeginOne breakfast, delivered to your door, with a countertop tin and signature brass scoop to create one simple morning ritual from day one.
Tin & Scoop worth £20
Cancel anytime. Delivered monthly.
Evidence backed, scientifically dosed.
ChickenFresh Chicken locally sourced
Benefits
Chicken liverA natural source of vitamins A, Zinc, B12 and iron
Benefits
Green lipped musselsA natural source of omega-3 fatty acids DHA and EPA and glycosaminoglycans
Benefits
PumpkinA natural source of soluble and insoluble fibre
Benefits
YuccaA source of resistant starch
Benefits
KaleA natural source of vitamins C and K and antioxidants
Benefits
BlueberryRich in antioxidants (anthocyanins)
Benefits
Fish Oil Oil extracted from the tissues of oily fish, salmon, mackerel, herring, and tuna and is rich in omega‑3 fatty acids, primarily EPA and DHA
Benefits
Cranberry
Contains A-type proanthocyanidins (PACs)
Benefits
Potato A highly digestible carbohydrate and a natural source of potassium & vitamin C.
Benefits
BoswelliaNatural resin from the Boswellia serrata tree
Benefits
IronAn essential mineral
Benefits
Copper An essential mineral
Benefits
ZincAn essential mineral
Benefits
Biotin / Vitamin H An essential water soluble vitamin
Benefits
Folate / Vitamin B9 An essential water soluble vitamin
Benefits
IodineAn essential mineral
Benefits
ManganeseAn essential mineral
Benefits
SeleniumAn essential mineral
Benefits
Vitamin B12An essential water soluble vitamin
Benefits
Vitamin EA fat soluble vitamin and antioxidant
Benefits
Thiamine Vitamin B1 An essential water soluble vitamin
Benefits
Niacin Vitamin B3 An essential water soluble vitamin
Benefits
Vitamin B2An essential water soluble vitamin
Benefits
Vitamin A An essential fat soluble vitamin
Benefits
NettleContains natural antimicrobial properties
Benefits
GingerHas natural anti-nausea properties
Benefits
Probiotic CalsporinA clinically studied probiotic strain
Benefits
Chicory extract A prebiotic fibre
Benefits
CalciumAn essential dietary mineral
Benefits
Turmeric A natural source of curcumin
Benefits
Collagen An amino acid
Benefits
Manna oligosaccharides (MOS)A prebiotic fibre
Benefits
Fructo oligosaccharides (FOS)A prebiotic fibre
Benefits
Inulin A prebiotic fibre
Benefits
Fermented Whey A postbiotic
Benefits
Betaglucans A natural source of fibre
Benefits
MagnesiumAn essential dietary mineral
Benefits
Vitamin CA water soluble vitamin
Benefits
Vitamin DA fat soluble vitamin
Benefits
Chloride An essential mineral and electrolyte
Benefits
PhosphorusAn essential mineral
Benefits
Potassium An essential mineral
Benefits
Vitamin KA fat soluble vitamin
Benefits
Black Pepper A natural source of piperine
Benefits
Glucosamine A natural compound found in cartilage
Benefits
Chondroitin Sulphate A natural compound found in joints
Benefits
Potato ProteinExtraction of the protein naturally found in potato
Benefits
Green lipped musselsA natural source of omega-3 fatty acids DHA and EPA and glycosaminoglycans
Benefits
PumpkinA natural source of soluble and insoluble fibre
Benefits
YuccaA source of resistant starch
Benefits
KaleA natural source of vitamins C and K and antioxidants
Benefits
BlueberryRich in antioxidants (anthocyanins)
Benefits
Fish Oil Oil extracted from the tissues of oily fish, salmon, mackerel, herring, and tuna and is rich in omega‑3 fatty acids, primarily EPA and DHA
Benefits
Cranberry
Contains A-type proanthocyanidins (PACs)
Benefits
Potato A highly digestible carbohydrate and a natural source of potassium & vitamin C.
Benefits
BoswelliaNatural resin from the Boswellia serrata tree
Benefits
IronAn essential mineral
Benefits
Copper An essential mineral
Benefits
ZincAn essential mineral
Benefits
Biotin / Vitamin H An essential water soluble vitamin
Benefits
Folate / Vitamin B9 An essential water soluble vitamin
Benefits
IodineAn essential mineral
Benefits
ManganeseAn essential mineral
Benefits
SeleniumAn essential mineral
Benefits
Vitamin B12An essential water soluble vitamin
Benefits
Vitamin EA fat soluble vitamin and antioxidant
Benefits
Thiamine Vitamin B1 An essential water soluble vitamin
Benefits
Niacin Vitamin B3 An essential water soluble vitamin
Benefits
Vitamin B2An essential water soluble vitamin
Benefits
Vitamin A An essential fat soluble vitamin
Benefits
NettleContains natural antimicrobial properties
Benefits
GingerHas natural anti-nausea properties
Benefits
Probiotic CalsporinA clinically studied probiotic strain
Benefits
Chicory extract A prebiotic fibre
Benefits
CalciumAn essential dietary mineral
Benefits
Turmeric A natural source of curcumin
Benefits
Collagen An amino acid
Benefits
Manna oligosaccharides (MOS)A prebiotic fibre
Benefits
Fructo oligosaccharides (FOS)A prebiotic fibre
Benefits
Inulin A prebiotic fibre
Benefits
Fermented Whey A postbiotic
Benefits
Betaglucans A natural source of fibre
Benefits
MagnesiumAn essential dietary mineral
Benefits
Vitamin CA water soluble vitamin
Benefits
Vitamin DA fat soluble vitamin
Benefits
Chloride An essential mineral and electrolyte
Benefits
PhosphorusAn essential mineral
Benefits
Potassium An essential mineral
Benefits
Vitamin KA fat soluble vitamin
Benefits
Black Pepper A natural source of piperine
Benefits
Glucosamine A natural compound found in cartilage
Benefits
Chondroitin Sulphate A natural compound found in joints
Benefits
Potato ProteinExtraction of the protein naturally found in potato
Benefits
ChickenFresh Chicken locally sourced
Benefits
Chicken liverA natural source of vitamins A, Zinc, B12 and iron
Benefits
Brain health
How the nutrients in BeginOne support your dog's brain through life, from the gut-brain axis to omega-3, and what to expect.
Read now
Nutrition
How the nutrients in BeginOne support healthy skin and a glossy coat, and what you may notice over 6 to 8 weeks.
Read now
Digestion
How BeginOne's prebiotics and probiotic support your dog's gut, what to expect week by week, and how to make the switch gently.
Read nowEverything you need to know
BeginOne is a complete and balanced wholefood breakfast for dogs, made with 75% fresh chicken, vegetables and botanicals.
Five fully dosed supplements are built into the recipe, covering gut and digestive health, joints, skin and coat, daily vitamins and minerals, and cognitive health.
The complete recipe is gently air-dried into rich, meaty bites, so it’s real food, not a powder or topper.
Serve BeginOne each morning in place of your dog's usual breakfast, either dry or with a little warm water.
Enter your dog’s weight and we’ll show you their precise daily serving in scoops and grams. One scoop is the serving for an average dog; larger dogs will need more.
Their usual dinner and any treats can stay exactly the same.
BeginOne is suitable for dogs of every breed, size and life stage, including puppies and older dogs. Their serving is simply adjusted to their weight.
If your dog has a diagnosed health condition, eats a prescribed veterinary diet or is taking medication, we recommend checking with your vet before introducing any new food.
Introduce BeginOne gradually over about 7-14 days, replacing a little more of their usual breakfast each day.
Start with 10% BeginOne and build up to a full BeginOne breakfast. If your dog has a sensitive stomach, make the transition more slowly.
Temporary changes to their stools can happen when changing food, but contact your vet if you are concerned or symptoms persist.
Yes, BeginOne is completely grain-free
BeginOne is ideal for dogs with sensitivities due to its unique ingredient profile, however if your dog has a specific allergy please check the ingredients list or drop us a note and we can check for you!
Our ingredients are blended together and gently air-dried at 90 degrees for up to 12 hours. This gentle drying locks in all the goodness of fresh food and is very different to kibble which is cooked at much higher temperatures and under pressure.
It forms delicious, nutritious, meaty chunks that dogs love.
BeginOne is made in Ireland at a family owned business who operate their culinary kitchen to the highest global food safety standards including HACCP, USFDA, FEDIAF guidelines and GMP implementation.
They are approved and regulated by the Department of Agriculture, Forestry & Marine of Ireland.
In many cases, yes, but BeginOne already contains five fully dosed supplements.
Do not stop or change anything prescribed by your vet without speaking to them first.
You can share our complete ingredient and dose information with your vet so they can advise you based on your dog’s individual needs.
We'll be very surprised! BeginOne is made with 75% fresh chicken and gently air-dried into rich, meaty nuggets that dogs find delicious. Introduce it gradually and try adding a little warm water to release more of the aroma.
Of course, if your dog still won’t eat BeginOne after a proper introduction, contact us and we’ll look after you under our taste guarantee.
Yes of course, it can be fed at any time and can be blended with existing meals.
If you are a once a day feeder, make BeginOne 50% of their daily meal to get the same benefits and nutritional goodness.
Every dog is different. Some owners may notice cleaner bowls, firmer poos and steadier energy within the first month.
Changes to skin, coat and mobility can take longer, typically two to three months of consistent daily feeding. BeginOne is designed as a long-term daily routine, rather than a quick fix. You will likely see full benefits after 90 days of continuous feeding.
No refrigeration is needed.
Transfer BeginOne into your reusable BeginOne tin and keep the lid tightly closed in a cool, dry place away from direct sunlight and moisture. Before refilling it, make sure the tin is clean, completely dry and free from any food left from the previous pack. Keep your brass scoop clean and dry too.
No. You can choose a one-time purchase or subscribe for regular deliveries.
Subscribers receive 20% off their first order and a complimentary Welcome Kit. After that, orders renew at the standard subscription price shown before checkout, so you can see exactly what you’ll pay before committing.
We’ll recommend a delivery schedule based on your dog’s daily serving, so their next pack arrives before the current one runs out.
If you subscribe, you can skip an order, pause your subscription or cancel at any time through your account.
All our meat, vegetables and botanicals are sourced in the EU, our green lipped mussels come from New Zealand and the rest of our ingredients come from quality global sources.
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